Digital Marketing Lead
POSITION
CITY
BRAND
About Us:
Consolidated is a diversified Consumer Electronics, IT Infra, and Value-Added Services company with business verticals in Retail, Service, B2B, and Wellness. We partner with top-leading brands and have a strong presence across South and West India. Since 2006, Consolidated has been growing exponentially in the retail space, operating over 80+ branded stores and 48+ authorized service centers across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana, and Maharashtra. As an Apple Premium Partner, we sell the complete range of Apple products under the iPlanet brand and provide premium Apple service under the iPlanet Care brand. We are also an Authorized Partner for distributing Apple products in Enterprise and Education segments. Additionally, we have partnered with other leading brands such as Sony, Mia by Tanishq, Linen Club, and Cultfit in the wellness sector. Headquartered in Coimbatore, we have regional offices in Bangalore, Chennai, Trivandrum, and Mumbai. The company has consistently grown in both topline and bottom-line, with a projected revenue of ₹1500 Cr for FY24-25. With a combined management expertise of over 50+ years and 1000+ dedicated professionals, consolidated is poised to take on the next wave of growth and market challenges by partnering with the best brands.
How we imagine you :
We imagine you as a dynamic and data-driven digital marketing leader with 7 to 10 years of experience in omnichannel marketing, preferably in the consumer tech or retail sector. You're equally comfortable building strategy and diving into execution—from performance campaigns to CRM workflows. With a strong grasp of analytics, creative direction, and stakeholder collaboration, you're someone who thrives in a fast-paced, multi-vertical environment and knows how to turn insights into impact.
- Drive omnichannel digital marketing across platforms – including Meta (Facebook & Instagram), Google Ads, YouTube, Amazon, and affiliate networks – to ensure cohesive customer acquisition and brand engagement.
- Plan and manage paid media campaigns with clear KPIs like ROAS, CAC, and CPL for various products and regional markets.
- Build and continuously optimize our SEO strategy, including on-page and off-page SEO, content marketing, keyword optimization, and structured blog publishing.
- Own SEM strategy with a focus on brand vs. generic search balance and product- specific landing page performance.
- Oversee the management of iPlanet’s Shopify eCommerce storefront, Google Merchant
- Drive conversion optimization efforts and enhance UI/UX in collaboration with the eComm team.
- Lead the internal creative team to ensure production of high-quality digital content, including banners, reels, videos, and performance creatives.
- Coordinate with agencies and third-party vendors for digital assets and campaign execution.
- Design and execute multi-channel marketing automation flows through email, WhatsApp, and push notifications, driving re-engagement, upsell, and loyalty.
- Manage influencer and affiliate marketing campaigns, especially for store launches and product pushes, using performance-based KPIs.
- Leverage influencers to build awareness and local relevance in the South & West regions of Indian markets.
- Benchmark creative and campaign performance through A/B testing across audiences, platforms, and ad formats.
- Develop and monitor blog-led inbound marketing strategies, measuring time on page, bounce rates, and assisted conversions.
- ROAS (Return on Ad Spend): Measured campaign-wise and overall
- CAC / CPL: Customer Acquisition and Cost Per Lead
- Paid Traffic % vs Organic: Channel performance mix
- Session-to-Transaction Rate: Funnel effectiveness
- Organic Traffic Growth: Month-over-month
- Email Open & Click-Through Rates: Across flows and campaigns
- Customer Retention Rate: Repeat visitor metrics
- Blog-led Conversions & Time on Site
- Keyword Ranking Improvement: For high-priority business terms
- This role covers marketing across:
- B2C Retail (iPlanet Premium Stores)
- iPlanet Care (Service Centers)
- iPlanet Enterprise & Education (B2B)
- Build and manage interactive dashboards using Looker Studio, Power BI, or similar tools to present marketing insights weekly/monthly.
- Provide campaign performance reviews and actionable reports to senior leadership.
- Support MDF (Marketing Development Funds) utilization from brands by aligning digital initiatives to co-marketing objectives.
- Work closely with the Customer Engagement Center (CEC) to design retargeting flows via WhatsApp, IVR, Inbound and outbound campaigns.
- Contribute to thought leadership and long-form content, campaign strategy notes, an periodic competitor benchmarking.
- 7–10 years of experience in digital marketing
- Experience in retail, consumer tech, or eCommerce preferred
- Proven ability to lead omnichannel campaigns (digital + offline)
- Hands-on experience with performance marketing and automation tools
- Strong understanding of SEO, SEM, and CRM strategy
- Proficient in tools like Google Ads, Meta Ads Manager, Google Analytics, Shopify
- Skilled in marketing analytics and dashboarding (Looker Studio, Power BI)
- Demonstrated ability to manage cross-functional teams and agency partners
- Strong copywriting and creative briefing skills
- Bachelor’s degree in Marketing, Business, or related field
- Based in or open to relocating to Coimbatore
- 60-day notice period or less preferred
- Competitive Salary
- Inclusive culture
- Cross-Functional Collaboration
- Career growth opportunities
- Merit-Based Advancement
- Performance-Based Incentives
- Recognition Programs
What makes us
different?
More than just a job, Consolidated is a lifestyle a different kind of experience.
