Senior Executive – Marketing (B2B)
CITY
BRAND
About Us:
Consolidated is a diversified Consumer Electronics, IT Infra and Value Added Services company having the Business Verticals of Retail, Service, B2B and Wellness of Top leading Brands with its significant presence across South India. The company is a valued Apple Partner with a significant presence across South India, under the iPlanet Apple Premium Reseller store format and the Planet Care, Premium Service Provider. Consolidated is an Authorised Partner for Apple products for Enterprise and Education. Also, partnered with top leading brands – Sony, Mia by Tanishq, Linen Club and under the Wellness Business Vertical partnered with Cultfit.
How we imagine you : We imagine you as a proactive and strategic B2B marketer with 3–4 years of experience in the tech industry. You’re hands-on, detail-oriented, and confident in managing end-to-end campaigns across digital and offline channels. With strong copywriting skills, a collaborative mindset, and a drive to generate measurable results, you’re ready to take ownership and make a real impact.
- Sales Collateral: Create a diverse range of online and offline materials to support our sales team, including brochures, presentations, case studies, and pitch decks.
- Campaign Management: Oversee a variety of end-to-end marketing campaigns aimed at raising awareness and generating leads. This involves planning, segmentation, creative development, and execution.
- Content Marketing: Craft long-form blogs optimized for SEO and our target keywords.
- Website Management: Utilize our Content Management System (CMS) to update our website with relevant content, ensuring it is optimized for SEO, and track its performance using Google Analytics.
- Social Media: Manage the posting and repurposing of content across our social media channels.
- Email Marketing: Plan, create, automate, and execute email marketing strategies.
- Lead Generation: Implement lead generation tactics and strategies to drive high-quality leads for the sales team.
- Event Marketing: Plan and execute marketing activities for trade shows, webinars, and other events relevant to the B2B industry
- CRM: Segment data for targeted campaigns and efficiently manage lead data.
- Analysis and ROI: Collect and compile data for the Group Marketing Manager, tracking marketing expenditures.
- Performance Reporting: Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team.
- Collaboration: Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits.
- Market Insights: Utilize Management Information Systems (MIS) for analytics to forecast market
- 3 – 4 years of experience in the B2B Tech industry.
- Seeking a role with increased responsibility, ideally at the Executive or Assistant level.
- Exceptional copywriting skills.
- Proficiency in MS Excel.
- Broad experience across digital and offline marketing channels.
- Demonstrated ability to collaborate effectively with sales teams.
- Bachelor's degree.
- Competitive Salary
- Inclusive culture
- Cross-Functional Collaboration
- Career growth opportunities
- Merit-Based Advancement
- Performance-Based Incentives
- Recognition Programs
What makes us
different?
More than just a job, Consolidated is a lifestyle a different kind of experience.
